Starts 16th March 2026

The Art and Science of National Influence

In a world saturated with competing narratives, a nation's reputation is one of its most powerful strategic assets. Public diplomacy and nation branding are the disciplines that shape it — determining how countries are perceived, trusted, and engaged with on the world stage.

Designed and delivered by some of the world's most respected authorities on soft power and public diplomacy — including Simon Anholt, who pioneered the discipline of nation branding — this course goes beyond conceptual understanding to provide you with the practical tools to develop and execute strategies with real-world impact.

Core Concepts Covered

For Those Who Shape How Nations Are Seen

4 Modules · From Foundations to Digital Frontiers

The World's Leading Authorities on Soft Power

On Completion You Will Be Able To