Starts 26th October 2026

Course Summary

In a world saturated with competing narratives, a nation's reputation is one of its most powerful strategic assets. Public diplomacy and nation branding are the disciplines that shape it — determining how countries are perceived, trusted, and engaged with on the world stage.

Designed and delivered by some of the world's most respected authorities on soft power and public diplomacy — including Simon Anholt, who pioneered the discipline of nation branding — this course goes beyond conceptual understanding to provide you with the practical tools to develop and execute strategies with real-world impact.

4 Modules

• Module 1: Week 1: Public Diplomacy Foundation

• Module 2: Week 2: Public diplomacy in practice: Road map to Global Engagement

• Module 3: Week 3 : Digital Public Diplomacy: The Bright Side and Dark Side

• Module 4: Week 4: Nation Brand: Strategy, substance, and symbolic actions

Course Leaders

• Simon Anholt: Independent policy adviser and creator of the Nation Brands Index

• Professor Nicholas Cull: Professor, Master’s in public diplomacy - Annenberg school, University of Southern California

• Professor Corneliu Bjola: Professor of diplomatic studies - University of Oxford, Head of Oxford digital diplomacy

• Dr Katherine Brown: President and CEO - Global ties USA - The largest citizen diplomacy network in the USA

4.9 /5 Rating

Our course are rated by learner as 4.9/5. Our course are also available in English, Arabic, Spanish and French

Learning Outcomes

• Acquiring an In-depth knowledge of relating Public Diplomacy and Nation Brand to the overall foreign policy of a country

• Understanding the framework of Public Diplomacy and Nation Brand

• Comprehending the main levers and foundations of Public Diplomacy

• Mastering the process of developing and implementing a public diplomacy road map

• Grasping the concept of Nation Brand through: Strategy, substance, and symbolic actions

• Developing transferable knowledge and skills necessary to advance in every field

• Enhancing career advancement opportunities in diplomacy with up to date skills and knowledge related to Public Diplomacy and Nation Brand

Course Fees

This course is £295. Payments available in instalments via Klarna.

Learn when and how you want

• Access your e-learning platform upon registration

• Access your course in English, French, Spanish or Arabic

• Access your course anytime and from any device