Public Diplomacy and Nation Branding

Online Course

Public Diplomacy and Nation Brand Online Course

22nd April 2024

This Public Diplomacy and Nation Branding online course, expertly designed and delivered by some of the world's leading experts, provides an interactive platform for learning and sharing of expertise and experiences. The course stays current with the latest trends in diplomatic education and aims to train the next generation of diplomatic leaders to succeed in the 21st century environment.

The online course is designed to go beyond conceptual understanding of public diplomacy and provide participants with the tools to develop and execute strategies with real-world impact.

The Public Diplomacy and Nation Branding course will expand participants' understanding of the key concepts in this area and equip them with the competitive edge and foundational knowledge needed to navigate the ever-changing diplomatic landscape.

Course Curriculum

The Online Course in Public Diplomacy and Nation Brand offers a comprehensive program for diplomats and trainee diplomats, consisting of a series of online modules. The course covers various aspects of diplomatic communication and national image, with a focus on building practical skills for navigating a globalized and interconnected world, as well as skills relevant to digital diplomacy.

The topics covered align with the pillars of Public Diplomacy and Nation Brand, providing participants with the latest theoretical and practical knowledge in the field.

  • Module 1: Week 1: Public Diplomacy Foundation 

  • Module 2: Week 2: Public diplomacy in practice: Road map to Global Engagement

  • Module 3: Week 3 : Digital Public Diplomacy: The Bright Side and Dark Side

  • Module 4: Week 4: Nation Brand: Strategy, substance, and symbolic actions

Course Outcomes

  • Acquiring an In-depth knowledge of relating Public Diplomacy and Nation Brand to the overall foreign policy of a country 

  • Understanding the framework of Public Diplomacy and Nation Brand

  • Comprehending the main levers and foundations of Public Diplomacy

  • Mastering the process of developing and implementing a public diplomacy road map

  • Grasping the concept of Nation Brand through: Strategy, substance, and symbolic actions

  • Developing transferable knowledge and skills necessary to advance in every field

  • Enhancing career advancement opportunities in diplomacy with up to date skills and knowledge related to Public Diplomacy and Nation Brand

Course Fees

The course fees are £295

Speakers