Career in International Affairs - Online Registration

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Join us online for 2 days

6/8 hours a week

Self paced learning

Flexible online access

Starts 22nd December 2025

Welcome to “Cultural Diplomacy and Soft Power: Strategies for Global Influence”

In a world shaped by global competition, cultural narratives, and identity politics, diplomacy is no longer just about statecraft—it’s about storytelling, shared values, and cultural connection.

This course is designed for diplomats, international affairs professionals, NGO practitioners, cultural institute staff, and students who want to understand how culture is used as a powerful tool of foreign policy and influence. You will explore how states and non-state actors deploy culture, heritage, education, arts, and sport to build trust, improve international relationships, and shape perceptions across borders.

Over 5 in-depth modules, you will gain both theoretical grounding and real-world examples, engage with case studies from Europe, Asia, Africa, and the Americas, and learn to design and assess cultural diplomacy strategies of your own.

The Course Fee

There are three options to enrol :

1-Individual course access: access this course unlimited ( £295) Now £177

On completion of the course, you’ll learn:

How cultural diplomacy differs from public diplomacy and nation branding

The role of cultural institutions like Goethe-Institut, the British Council, Confucius Institute
How arts, film, sport, and heritage can shift narratives and build soft power
How to design a cultural diplomacy initiative aligned with national or institutional goals
How to measure the impact of cultural outreach on global audiences

Modules

Module 1: Foundations of Cultural Diplomacy and Soft Power
Module 2: Cultural Institutions and State Strategy
Module 3: Arts, Media, Sports and Heritage as Diplomacy Tools
Module 4: Intercultural Dialogue and Global Challenges
Module 5: Designing and Evaluating a Cultural Diplomacy Strategy

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